Google Is Green To Go
Hailed by the clean global “Green” IT industry, hats off this week to Google Inc. who has put its money where its mouth is (again), to become the foremost Web service and on line group, by agreeing to spend hundreds of millions of dollars in a major bid to promote the push towards cheaper renewable electricity.
They get it. They want their employers to be working on the whole carbon footprint thing. They want to labor for bosses that care about sustainability. They want to know how green their offices are.'
And now Google are mounting a brand new initiative, called the Renewable Energy Cheaper Than Coal’ project, which will target all its investments towards projects looking at advanced solar thermal power, wind power technologies, enhanced geothermal systems and other ‘new’ technologies. All slowly emerging from the dusty vaults of the diminishing oil magnates.
Kudos to Google for the symbiosis. Good on them for putting their money where their mouth is, like the many others, who this year collectively caused the Renewable Technologies investment market to soar at a record US$100 billion.
It seems the CO2 is no longer a sustainable source then, after all, despite greedy grabs to the contrary by some of the world’s remaining draconian governments.
Google's move came as the price of a barrel of oil rounded US$100 and coal - which currently still produces 40% of the world's electricity (54% in the US) - faces regulatory and environmental pressures. The latter, tipped to drive both prices sky high across the globe, despite claims to the opposite.
Eventually, the Mountain View, California-based company of Google says, '...it will spend hundreds of millions of dollars in breakthrough renewable energy projects, which will generate positive returns to combat this terrible situation.'
Meanwhile, Larry Page, Google’s Co-founder and president of products, said in a statement;
"Our goal is to produce one gigawatt of renewable energy capacity (which could run San Francisco) and be done at a cost, cheaper than coal.
And we are optimistic that this can be done in years, not decades.”
And we are optimistic that this can be done in years, not decades.”
The Google ‘Renewable Energy Cheaper Than Coal’ project engineers and energy experts, are set to lead the way in research and development on solar thermal technology first, and will also investigate enhanced geothermal systems along the way.
Working with its philanthropic arm, Google.org, the company says it plans to spend tens of millions of dollars in 2008 on its research and development for a renewable energy for our future.
That sort of commitment makes me feel really good.
Learning Something Everyday
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Great article Lilla, as always. ^_^
I am trying to enforce switching off the switches when it is not used. It hasn't been pretty but I hope people around me will understand the importance of it one day.
Have a blessed day
Jessicca
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thanks for the compliment.
HAHAHA, yes and you end up feeling like you are running around after everyone - all day - just switching things off at the switch and at the wall... some days sure feel like that around here too!
Luckily, my friends are used to me doing this stuff (as well as my family)...
Keep up the good work.
Lilla ...
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Our undercover woman on the inside... how delicious!
I hear you loud and clear and thank my lucky stars that I don't have to be a part of it anymore , or I'd get no work done ... I am truly blessed in this respect.
Look forward to updates from the 'inside,' ...get 'em good. *lol*
Lilla ...
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Michaelie
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I'm curious as to why anyone would dislike them to begin with, they got the formula right, right from the start...
Lilla ...
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Climate change? you mean the world's getting hotter or colder or something, that's just the weather, whether you freeze to death, or fry to death. There are too many people here, that's the problem, the change will fix all that, bring it on earlier, that's what I say.
And pick up a Nobel Prize, that's cool. A very nice temperature, why the fuss, cos it is sad about those animals, we'll have to start shearing those polars, perhaps eating them too before something outlandish comes along and starts eating us. Should be fun, really, a green google, guess the Irish profligate everywhere oh sorry I meant proliferate, it's too hot or cold or something. Pollution, hell, yes, stop us all breathing out that CO2. Stay tuned for the next instalment. Labour's gunna fix everything, but they are just going to keep quiet about it. Very wise. No need to worry about the Press if you don't tell them anything.
The wise wisdom of katyzzz, late in the afternoon.
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I'm sure there will be those who remain resilient to this necessary change, but eventually there is only one way to go ... How cool for Google to be amongst those to take the bull by the horns... I know there are many others leading the charge too
It'll be interesting to watch the progress as '08 unfolds...
Lilla ...
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Thanks for stopping by,
Lilla ...
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At least when we get our adsense it'll be clean cents, not blood money. That'll make me feel good, because believe it or not, I still believe that I will get paid one day soon, too...*lol* well least that's the plan...then we'll celebrate with cakes and some of that lovely tea, okay?
Thanks for stopping by,
Lilla ...
PS Old Dutch Proverb:
Good news goes about in stockinged feet,
Bad news in clogs
Australian Traveller
Flashes of memories
its good news on the virtual front?! yay! about time some big companies were stepping in the right direction.
My cousins boyfriend works for Google in the UK. He is VERY well looked after, not only in monetary terms but in all aspects. Vending machines are free on the premises, they are given 3 proper meals a day, should they want to eat there, massage therapists are on hand, gym facilities, relaxation and games rooms..... who would ever want to leave? Big business often loses sight of their employees... Google seems to be getting it right across the board.
You been painting? Love the new trippy colours around the place.
Have a glorious day - this breeze is heaven sent!
Ash
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Thanks for the compliment, it needed a new lick of green ...
Wow, I might even be able to lift my morbid dread of working in the corporate world, if Google offered, woo hoo... hopefully that will go across the board, as you say.
It's all about People, people, not just bloomin' computers. It still blows my fuses though to see the kids sitting in hot boxes, whilst the prisoners and computers get the air-conditioning in schools...
Some things take forever to change, don't they?
This day, is indeed one of the finest breezes of the season ... and the 'word' is that tomorrow is about to dump as much water on us, as Newcastle got earlier this week ... Ses is on standby again.
C'ya on Saturday? I have to go to 'that mall,' as I have to do the groceries during this two-hour window... no time to travel to other, flashier ones
Lilla ...
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rain.... please rain!
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Wonderful post! GO Google!
Mis
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Now all we need is for Ninemsn to stop asking stupid questions like 'Do you think Dr Haneef deserves to be in Australia?'
And Yahoo7 should grow up while we're at it.
Much luv and warmth for the festive season,
Alecki-opto-boobie
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That has such a great ring to it, doesn't it?
I'm going to try and say it six time straight, really fast, okay, (because I am quite silly) ... see if I get my tongue in a twist...
Go Google, Go Google, Go Google, Go Google, Go Google, Go Google... no but it made my boobs jiggle *laughs* Opto will probably laugh at that too ...
Hoping you have a very special holiday lovely lassy,
Lilla ...
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HA HA HA HA AHA talking of boobies... I have to agree with you sweet cakes, what a load of doofus cakes they are at Yahoo 7 and MSN ... I saw it myself this mornin' and ended up wondering ... um ... just how Australia is coming across to the rest of the world (and do we care)?
"Gee, I don't know, it is a penal colony after all, isn't it? ..um... just send them all along and we'll sort 'em out, we're really good at it *rolling eyes* been doing it for years, no probls... just give 'em a passport and send 'em right on over here!?
*laughs* I guess the upside is that you don't bomb the place where all the bombers hang out, do you ... like Ali Baba's cave?
It is good to see you friend, and I hope the season's peace and happiness are all yours to enjoy.
Hugs
Lilla ...
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Lilla,
Will I be a Count one day?
Orble doesn't really seem to help much... just good for some 3am entertainment once the crowd has migrated home for the night.
Here's to being drunk and sitting in my cave counting at the end of the night, weighing up priceless jewels etc.
Saude, Salut, Cheers,
Opto
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Welcome.
Oh we live in such interesting times ... and so much is happening there where you are in this respect too. I think that China and India will eventually lead the US into the future 'green' .. providing the impetus for much clean energy alternatives around the world, through innovation, commitment and dedication... it's only a matter of time.
Here's the link to Nanosolarif anyone is interested. Thanks Arun for the heads up.
How interesting.
Google is one of the few obscenely wealthy US companies that has all their fingers in the right pies, in my view... although I know there are many more coming to join the party ... woo hoo!
Thanks for stopping by..
Lilla ...
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About time someone saw the benefits of sharing the benefits of profit with the workers, even indirectly via conditions!
But, in the fututre, they should be given a share in the monetary profits, then they will have a totally committed workforce. This has been done in South America with great results.
cheers Lilla gurrl!!!
have a fab New Years!!
fog
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I have to agree wholeheartedly. I think Google does allow employees to buy shares in Google.. imagine the dedication if you knew they were maturing... and through the dollars being used in the right way - towards a sustainable future.
Wow!
As I said, I could even invisage being able to walk back into the corporate world for a place like that, if offered.
I hope yours is very special too, Fog ... with all the joy and abundance you can hope for, delivered in 2008. Although it is not a good year for the Chinese Horse, Dog or Tiger apparently ... will have to read more.
(Solar and Lunar)
NEW YEAR
Lilla ...