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Enviro Warrior - Wake up and smell the Homus ... then tread lightly upon the planet.

 

Harry Potter Goes Green For The Deathly Hallows

Whilst Harry Potter fans hold their breaths and debate the fate of their hero under J.K. Rowlings pen, one thing is now certain. The Forbidden Forest and Whomping Willow will be safe from the pulp mills. . .

As Harry and his friends continue to battle with the forces of good and evil, the publishers for the popular novels, Scholastic, Inc., U.S. have also been hard at it with the Rainforest Alliance, developing a plan to print the newest Harry Potter novel, on paper certified by the Forest Stewardship Council (FSC).

Scheduled to be published in July 2007, the first U.S. printing for the huge 784-page Harry Potter and the Deathly Hallows, will be a record-breaking 12 million volumes.

Although Scholastic has used recycled paper for many of its books in the past, they drew fire from some environmental groups in 2005, when they produced Harry Potter and the Half-Blood Prince, [the sixth book in the Harry Potter series] on a high percentage of virgin paper. Greenpeace, publicly complained that Scholastic wasn’t using enough recycled paper, claiming that : '...the publishers could have saved 217,475 mature trees, by printing the 10.8 million copies of Harry Potter and the Half-Blood Prince on recycled paper.'

Although the bad publicity didn’t slow sales of the sixth book down – approx. 6.9 million copies sold in the first 24 hours – the publishers did take the environmental concerns seriously, opening a new round of discussions with the Rainforest Alliance, to secure enough FSC-certified paper for the massive first printing of the final novel in the series.

With the deal now sealed and being hailed as a milestone for environmental and social responsibility, for the future of the publishing industry. The raw materials that will be used for the Deathly Hallows print run, consists of 16,700 tons of FSC-certified paper : which means paper that comes from forests which are managed in a socially and environmentally responsible way.

The price tag for, what is to-date the largest purchase of FSC-certified paper for a single book printing, is roughly 22 million pounds sterling. But it's little price for environmentalists, when all of the paper used in the entire printing, will contain at least 30 percent recycled waste fibre.

Scholastic, Inc., have announced that a deluxe edition of the new book, with a first printing of 100,000, will be printed on paper that contains 100% recycled waste fibre.

***

A bit about Rainforest Alliance and the growth of FSC Certification

Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, they involve businesses and consumers worldwide in their efforts to bring responsibly produced goods and services to a global marketplace, where the demand for sustainability is a steadily growing industry of its own.

They set standards for sustainability by conserving wildlife and wildlands, and promoting the well-being of workers and their communities. Farms and forestry enterprises that meet strict comprehensive criteria, receive the Rainforest Alliance Certification Seal (above). They also work with tourism businesses, to help them succeed while leaving a small footprint on the environment and providing a boost to local economies.

According to the Rainforest Alliance, the amount of FSC-certified forestland has “skyrocketed” over the past few years. Globally, more than 215 million acres (87 million hectares) were FSC-certified in 2006, up from more than 118 million acres (48 million hectares) in 2004.

As a result, there has been significant growth in the global supply of FSC-certified paper and other wood products. In addition, several hundred pulp providers, mills, merchants and printers around the world have obtained FSC certification, which has increased the availability of certified products to consumers and ensured protected and reclaimed habitat for wildlife and natural fauna, across the globe.



Sources: Reuters, CNN, theseoultimes.com, www.reallynatural.com, http://environment.about.com, Really Long Link
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Comments
13 Comments. [ Add A Comment ]
1. May 9th 2007 @ 00:55. katyzzz Says:
Lilla,

Extremely well done, as always.

katyzzz
2. May 9th 2007 @ 02:22. Lilla Says:
Why thankee, Katee Zee,,

I enjoy some more than others and this was one.

I'm not a big fan, but I do enjoy the read when I get time. Nothing like diversity to keep the mind alive...

Good to see you agian too.

Lilla ...
3. May 9th 2007 @ 03:02. Ash Says:
Whew! 22 million quid?!?! that`s a lot of trees right there... imagine the moolah they would save by NOT printing money

Gr8 info Lilla, have a sunny, sunny day

ash
4. May 9th 2007 @ 03:08. Lilla Says:
Hi Ash,

It's awesome when you think about it, in such large sums, isn't it?

Two hundred and seventeen thousand, four hundred and fifteen (217,415) trees felled, just to get Harry Potter to the children... I wonder if e-books would burn less coal? ...I'll have to check out the statistics on that... now I've intrigued myself again...*chuckle*

Lilla ...
5. May 9th 2007 @ 03:30. Ash Says:
Your findings will be interesting I am sure Lilla, I wonder if they will do away with those slip on covers that you get with the hardbacks... that would also save a few thousand trees I imagine.

hhmmmm.....

ash
6. May 9th 2007 @ 04:21. Lilla Says:
Hey Ash,

What a great thought and so true... we could recycle plastic bags from landfills, into maleable hard-back covers... more research and intrigue...

I wonder if anyone has (a) thought of it, or (b) doing it?

Will come back on that one...

cheers,
Lilla ...
7. May 10th 2007 @ 09:17. Jessicca Says:
Great post there, Lilla!

Now I will enjoy the last novel of the series of Harry Potter in a much lighter heart when I get my ordered version later in July.

Thanks for the input and have blessed week ahead!
8. May 11th 2007 @ 06:11. Lilla Says:
Hello Jessica...

Blessed to see you again!

I am thrillied that everyone can enjoy this one on better paper... I gave up reading them after the Phoenix ... however, really enjoy the movies.

Just last week I thought about picking up reading them again, as the books have so much more in them, don't they? It's Rawlings' 're-capping' on all the old background material that tires me when reading ... but I thought, perhaps I could remain mindful that they are written for children and since I am menopausal... (I reasoned) perhaps the memory jogs will be good for me too??? *lol*

Sorry for taking so long to reply... I could not log onto Orble for 24 hours?!?

be well.
Have you been away somehwre nice?

Lilla ...
9. May 12th 2007 @ 07:07. LaurenD Says:
Hi there, Lilla!

Fantastic to see you today! Such a surprise!

LaurenD
10. May 12th 2007 @ 23:07. Lilla Says:
Howdy Lauren,

Yeah, how about that ... I'm still blown away ... but what a lovely way to bump into you!

He will be missed - but Like Harry Potter, he did promise to come back next year, didn't he?

Lovely to see you here again too...

Have a wonderful day.

Lilla ...

11. May 13th 2007 @ 01:13. LaurenD Says:
I'm still blown away too. And YAY I got a hug!

Yes, he did promise to be back next year so we'll get to do that again, I hope. I'm thinking the kids in New Jersey need him right about now. He's got a new path opening up.

So cool to meet your daughter, too. She's an old soul. What a treat!

LaurenD
12. June 2nd 2007 @ 19:15. Miswanderlust Says:
Lilla
I am so glad that Harry has gone green. I am proud of Scholastic's decision to do this printing in a more earth friendly manner. I can't wait for the book to come out but I am not going to be one of those readers who dresses up and waits at the bookstore to buy this edition.

Mis
13. June 2nd 2007 @ 22:04. Lilla Says:
Hi Mis,

*lol* you're doing better than me then!

I clagged out after the fourth book. I found her re-capping of issues and characters, history and paraphenallia, annoying ...with a good third of each book as re-capping?

My life just got a bit too busy I guess and now with Orble as well *sigh* .. well very little time to read about ole Harry's trials and tribulations with the ole Devil himself... but we won't mention his name here *chuckle*

Having said that, I suppose you have to do that for the children to bring them up to scratch on the story so far, so as to achieve those crashing, wheeling, plumeting climaxes of hers ...wow : something I always love about her books. The last eight chapters are always the wildest ride... like a rollercoaster ...

I will have to settle for cueing at the movies now instead, and who knows, the kids may yet get me into costume yet? *lol* but it'll have to be cotton!

thanks for commenting


Lilla ...

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