NO MORE SUPERMARKETS!
No More Supermarkets!
I AM FREE!
For those of you who have known me since the beginning, you already know how much I loathe having to shop in supermarkets because of all that they stand for; I much prefer walking nature trails, helping men forget their preoccupation with beer.
Why? Because in supermarkets I am acutely aware of the psychology that is being used against me to make me spend more : both blatant and subliminal stuff everywhere that I am almost defenceless to guard against it,like a Jedi with no light sabre.
For those of you who dont know how that feels, you can follow the link to read a comical post I wrote about it called the Metropolitan Mecca : A story of Packaging..
Now many of you know, I have been married 20 years now (and no,fidelity isnt easy, its like having to write without hyphens and dashes, very rewarding if you can pull it off long enough)...and I have shopped every week for those 20 years, making a grand total of 1,040 visits to the supermarket. Of course, I also shopped when single before that; making it closer to 3,000 shops ... or 2,999 wonky trolleys.
Supermarkets are to me, a place of ignorance at its highest level on all frontiers, due to the mass advertising and subtle forces of subliminal psychology bombarding you, causing extreme comatose stupors and zombielike symptoms. Something changes in the biochemical brain signals of people in these places. Just look around next time you are there... Now, look closer and monitor your own thinking whilst within this finest of modern consumer traps and you will also soon see what I am talking about.
Not to mention young check-out teenagers who repeatedly have to ask me to identify every kind of fruit and vegetable they cannot recognise because it doesnt come served on pizza, or between a hot sesame seeded, sugar soaked, bun. But I wasnt going to mention that, well apart from this one time when things got horribly complicated (to my amusement), because the actual managerial staff who checked the veggies into the computer, did so as something other than what it really is, making it totally unidentified on the grid ~ something todays youngsters do understand because it contains a screen, the former a problem as I had told her it was something else.
It all ended terribly agro, with the poor girl on the checkout in tears, as the person behind me got so irate at having to wait 10 minutes, she launched into a tirade and tore strips off the poor girl, giving me sideways glances of pure hate, like I had planned it all to annoy her directly? This made everyone feel terrible. I smoothed it over as best I could short of telling Mrs Agro, point blank to stick an Aubergene in it, (realising I probably would have wasted the subtlety), but it left me shaken because she was a big bogan woman who looked like she could have squashed me flat with the flab on her left arm alone!
.. and so it goes ... left wondering what has happened to community again?
px;">The point is, I NO LONGER HAVE TO GO THERE! I am freed of this slavery. I sit before you as a liberated woman. A miracle has taken place and I, Envirowarriorwoman am now able to walk amongst the Fre(wo)men (rather bad Dune reference there, sorry) .. um .. because I have signed up and registered to the wonderful world of on-line shopping with Coles, who finally deliver to my door ... out here (up an Emus bum)!
It is amazingly easy to become an online customer.
Shopping is a breeze even if unlike me, you dont have the order of goods and the psychology of the isles so firmly printed in your brain, you can tell which isle No: each is in from memory *twitch* The listing of the produce on/line is just so logical. The specials are listed too and you dont miss the bargains either. But the most amazing benefit is the lack of impulse buying, because its not calling you from a billboard from across the aisle, or on a specials display stuck right in your path to navigate around with the trolley from hell. The best feature is a running total on the right hand side of the screen, showing you exactly how much you are spending.
I had delivery today of my first shop and just love it. Shopping all done and I saved $50 on non-essentials. I only forgot one thing too, not bad for my first run!
The only drawback as far as I can see is not being able to use those recycle bags and a little too many plastic bags, although I use any I get as garbage liners. Otherwise the bulk of the stuff came in Plastic crates, which you unstack as the delivery guy goes to find the refrigerated stuff. It was great to get all the veggies and fruit chilled.
I am off now to phone customer care and find a way to minimise those plastic bags, perhaps with boxes?
The only other thing, is that you have to shop a little ahead of time, in order to be able to reserve/book your delivery date (check the postcode to see which days they deliver to your suburb). It varies, for example, I have to shop 10 days in advance, but once the momentum is going, this is no different to shopping every week, not where essentials are concerned.
For those of you trying to balance home, career and/or family life, or old age/ reclusive hermitism, this news, couldnt be better. Even if I was single I wouldnt hesitate to grab this life raft, but then if you read Metropolitan Mecca (above) you already know how I loathe modern supermarkets and the unbelievable brain/washed packaging nightmare of actually going there.
Recommended reading about Industrial Psychology and how it is used against you; The Waste Makers by Vance Packard (try second hand dealers first like Biblio.com).